Tue, Apr 14
⌘K
Live

MEMTrak Daily Intelligence — All channels, one view

Total Emails Sent
0
9 campaigns this period
Overall Open Rate
0%
Industry avg: 25-35% for associations
Revenue Attributed
$0K
From renewals, events, PFL, and advocacy

System Pulse

Real-time platform health indicators

96Delivery
77Hygiene
72Engage
87Domain
Delivery Health — 96.2%
List Hygiene — 77.2%
Engagement Index — 72/100
Domain Reputation — 87/100
Next Campaign — PFL May Wave 1
20
Days
:
14
Hrs
:
49
Min
:
10
Sec
22% elapsed78% remaining
Renewal Season Begins
108
Days
:
05
Hrs
:
49
Min
:
10
Sec
49% elapsed51% remaining
Campaigns in Flight
Active
0
Scheduled
0
Drafts
0
Total Pipeline0
Emails Sent
17,977
-37.1%vs last month
9 campaigns
Delivered
17,159
-37.6%vs last month
95.4% delivery rate
Open Rate
42.3%
+1%vs last month
Industry avg: 25-35%
Click Rate
14.0%
-31.2%vs last month
100% reliable metric
Bounce Rate
4.6%
-24.9%vs last month
818 addresses
Revenue
$673K
+97.9%vs last month
Attributed to email
Decay Alerts
3
+50%vs last month
$62,512 at risk
Active Workflows
4
+33.3%vs last month
Welcome, Renewal, PFL, Advocacy

Engagement Timeline

4-month trend across sends, opens, and clicks

Avg Open Rate
38.1%
Best Month
Apr
40.4% open rate
Worst Month
Jan
36.0% open rate
Total Revenue
$673K

Delivery Pipeline Funnel

Where recipients drop off across the journey

Sent
17,977100%
Delivered-4.6% drop
17,15995.4%
Opened-57.7% drop
7,25240.3%
Clicked-66.9% drop
2,40413.4%
Converted-99.8% drop
50%

Source Distribution

Email volume by sending platform

11,597
MEMTrak
6,340
Higher Logic
40
Outlook

Priority Actions

What needs attention today

CRITICAL
2 engagement decay alerts — $62,071 at risk
$62,071 revenue impact
View in Intelligence
HIGH
818 bounced addresses need cleanup before May 5 send
21 days to clean — protects domain reputation
Clean in Address Hygiene
MEDIUM
1 campaign scheduled, 1 draft needs review
Pipeline continuity
Review in Campaigns
PLAN
Renewal season: 4,994 members need comms by Q4
$2.4M renewal revenue
Plan in Renewals

Churn Watchlist

Highest risk members by revenue

92
Heritage Abstract (ACB)
Zero engagement 90 days
Immediate phone outreach
At Risk
$517
68
First American Title (ACU)
Email declining 75%
CEO check-in — $61K account
At Risk
$61,554
55
National Title (REA)
Said not interested to PFL
Soft touch — value email
At Risk
$441
35
Liberty Title Group (ACA)
Slight decline
Nurture upgrade — low risk
At Risk
$1,216

Member Health Distribution

5 engagement tiers with revenue breakdown

0%
Champions1,240
$892K annual revenue · 24% of members
0%
Engaged1,680
$445K annual revenue · 33% of members
0%
At Risk890
$234K annual revenue · 17% of members
0%
Disengaged820
$156K annual revenue · 16% of members
0%
Gone Dark520
$89K annual revenue · 10% of members
Best Send Time
Monday 8:00-9:00 AM
0% open
Board Members — top segment
Top CTA
"Renew Your Membership"
0% CTR
8x better than "Learn More"
Platform Savings
$0/mo
MEMTrak $75/mo vs $3,085/mo combined
Address Health
0% healthy
18,400 addresses — 98.8% projected delivery

Recent Campaigns

11 campaigns across all platforms

CampaignSourceStatusSentOpen RateClicksRevenue
PFL Compliance Notice — April Wave 3
2026-04-09
MEMTrakactive3,200
29.9%
267$3K
Membership Renewal — April Batch
2026-04-01
MEMTrakactive420
69.8%
156$407K
ALTA ONE 2026 — Early Bird Registration
2026-04-07
MEMTrakactive4,994
45.0%
780$162K
Title News Weekly — Issue #15
2026-04-11
Higher Logicactive4,840
40.0%
465--
New Member Welcome Series — Email #1
2026-03-20
MEMTrakactive83
80.2%
32--
TIPAC Q2 Pledge Drive
2026-03-25
MEMTrakactive800
50.0%
115$68K
ACU Underwriter Retention Check-in
2026-04-10
Outlookactive40
90.0%
12--
EDge Program — Spring Cohort Invite
2026-03-15
Higher Logicactive1,500
40.0%
173$34K
State Legislation Alert — TX & FL
2026-03-28
MEMTrakactive2,100
50.0%
404--
PFL Compliance — May Wave 1 (IL Focus)
2026-05-05
MEMTrakscheduled1,029------
ALTA ONE Sponsor Thank You
Not scheduled
MEMTrakdraft24------